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Op-Ed
 

Andy Borowitz | Toyota Unveils New Slogan: "Drive a Toyota. You'll Never Stop."
Hopes to Reverse Public Relations Setbacks


       

By: Andy Borowitz

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TOKYO (The Borowitz Report) – Hoping to reverse a series of public relations setbacks, Toyota today unveiled a new slogan, "Drive a Toyota. You'll Never Stop."

Company spokesman Hiroshi Kyosuke said that the slogan was chosen after the company considered several others, including "Toyota Puts the Pedal to the Metal. And Keeps it There."

Mr. Kyosuke said that the company considered, but then abandoned, the slogan, "Toyota. The Last Car You'll Ever Drive."


Andy Borowitz writes a humor column at www.borowitzreport.com and is the author of a new book, Who Moved My Soap?: The CEO's Guide to Surviving Prison: The Bernie Madoff Edition.


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